Entrepreneurial Tips by Guy Kawasaki

Entrepreneurial Tips by Guy Kawasaki

Starting a business may be very difficult. There are a lot of factors that need to be considered – capital, partners, and ideas. We may have that perfect idea, but we might lack funding. We might have a lot of capital but we don’t know how to use it. We may have both, but we might find it difficult to find a business partner that would jive well with our work ethics.

Moreover, specific characteristics are also something we should evaluate on ourselves. Any or all of those may be a reason for us to discontinue that business idea that pops into our mind. And sometimes, we just don’t know where and how to start. This is where Guy Kawasaki comes into the picture.

Guy Kawasaki is a household name in Silicon Valley in the United States. Silicon Valley is the southern part of San Francisco in California. This is home to tech start-ups and companies such as Google, Apple, and Facebook. Kawasaki worked there for a good 30 years. His humble beginnings started from Honolulu, Hawaii where he was born. From 1983 until 1987, he worked for Apple as a software evangelist which was one of the defining moments of his career.

Currently, he’s the chief evangelist of Canva, brand ambassador of Mercedes-Benz USA, and a writer of thirteen books. With his extensive experiences and knowledge, this has earned him the credibility in the business industry. With one of the latest books he has written entitled, “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything”, he shares a couple of tips for individuals who are planning to start a business.

According to Kawasaki, the most important variable when planning to start something is having an idea. One should have the knack for recognizing a good idea and carrying it out to make it happen. He says, “The aim is to be successful, not to be successful with your idea.” From there, instead of focusing on making money, one should focus on making meaning.

The purpose and reason behind doing something matters more than the actual act. It would help if we ask ourselves the following questions when it comes to creating deeper meaning. Am I increasing the quality of life by making the lives of other people more productive? Am I being part of the solution or the problem? And lastly, am I preserving something good? Asking the “why” on any start-up sets the motivating and pushing factor when struggles cloud the way.

Once this is defined thoroughly, this will serve as a driving force especially in those times when one gets lost in their plans. That’s why as early as now, know you “why”, write it down, and remind yourself every time you get the chance to.

There will be times when we’re at a plateau. The next question is, how do we keep ourselves moving forward? One of the most effective tools that Kawasaki stated is, “Don’t type, prototype.” Do whatever it takes to create the actual product. Applications such as Powerpoint and Microsoft may be a convincing factor for an elevator pitch. However, in the real world, what will really sell your product is the actual thing that people can hold and see.

There’s a difference between writing a business plan and creating a product. In relation to that, a great number of individuals who wait until they get their product 101 percent ready. Kawasaki then relays that a product can never be fully perfect at the beginning. The lesson here is to stop delaying and have the courage to launch it.

Find a way to make it easy for the buyers to use the product. This is a pro-tip that can certainly go a long way. It is important to ask if the product is intuitive to use or does it require an easy-to-read manual? What are the challenges that customers may encounter when purchasing such? It’s also best to get the feedback from customers and employees as to the strengths and weaknesses of a product. That is the best way to improve and work on something.

The tips stated above and tried and proven methods Kawasaki has gathered all throughout his years in the business industry. These may help not only start-ups but also existing prominent companies in different sectors. It’s wise to evaluate every move we plan to make as a simple action may result in something greater and in a negative way. One of which is what happened to one of the Japanese owned hotels regarding the Rape of Nanking issue. Following a tip or two may help us more than we ever imagine.


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